News room

18 Nov 2008: Equal Dreams in media

YleX Tänään - radio show made an interesting program about crowdfunding possibilities in music business. Kimmo Kärkkäinen, CEO of Equal Dreams was invited to be a part of the show and talk about Equal Share. Listen to the show by clicking the link below:

YleX Tänään (fin)

13 Nov 2008: Equal Dreams in media

We are happy to have noticed that Equal Dreams and the first Equal Share has intrigued the media.
Check out some of the articles in finnish media:

Yle Pop 13.11.2008
Iltalehti.fi 10.11.2008

13 Nov 2008: The first Equal Share is released

Great news! The first Equal Share is released. The Fogo Postos debut album "Sacrificio De La Primavera" is out now!
Gongratulations The Fogo Posto and of course the supporters who made it happen!

03 Nov 2008: Equal Dreams at "Musiikki & Media ‘08"

The yearly Musiikki & Media music fair was taken place from 23rd till 25th of October in Tampere, Finland. The fair is a long
established #1 event in the industry in Finland. Kimmo Kärkkäinen, CEO of Equal Dreams, was invited to give a speech under the topic;

EQUAL DREAMS – NEW SOLUTIONS IN MUSIC SALES*
A presentation of company services, its background and how it serves music professionals (artists and labels) as well as music consumers.

*A translation from the Finnish original

03 Nov 2008: New features on Equal Dreams!

We want to meet the Equal Dreams users needs and expectations as often as we possible can, and that is why we constantly
develop the Equal Dreams service. We proudly present our newest features:

Equal Dreams now also in German and Swedish
We are happy to inform our German and Swedish users that now they can use the Equal Dreams service with their native tongues.

For our German and Swedish users: If you wish to change your default language to German or Swedish, you can do that by going
to “Edit Profile”, where you find your personal settings at “Personal”. On this page you can change the language by choosing it on the
list of languages. Save the change by clicking the “Save” –button. The language will be automatically changed the next time you log in.

Equal Dreams Forum
The time has come to share your thoughts, discuss with other users and join Equal Dreams forum. Have you been in an awesome concert
and want to share your experience with other fans? Talk about Equal Share projects maybe? Go to forum and tell us all about it!
You find the forum on the left navigation bar, on top of the genres.

Equal Dreams Team is always keen on hearing your thoughts and ideas so feedback is most welcome!

28 Oct 2008: Equal Dreams in media

Equal Dreams has been picked up in Finnish media, check out some of the articles here:

Markkinointi & Mainonta 13.10.2008
Noise.fi 10.10.2008
Stimulus Lokakuu 7 – 2008
City-lehti, nro 18/2008

07 Oct 2008: New features on Equal Dreams!

Equal Dreams has some new exciting features for the users.

As you probably noticed, on our start page we have a new channel for our users to share their music recommendations. Users appearing on the "People recommend" list on the Equal Dreams start page are randomly picked. Anyone can promote his or her favourite artist!

Now you can also use PayPal when purchasing music on Equal Dreams. With PayPal you can easily transfer funds from your bank account to your PayPal account and shop online.
Learn more about PayPal here.

We have launched our service now also in Finnish. For our Finnish users: If you wish to change your default language to Finnish, you can do that by going to “Edit Profile”, where you find your personal settings at “Personal”. On this page you can change the language by choosing “Finnish” on the list of languages. Save the change by clicking the “Save” –button. The language will automatically be Finnish the next time you log in.

Hope you enjoy our new features!

03 Oct 2008: The first Equal Share project is fully financed!

The Fogo Posto is going to release their album Sacrificio De La Primavera with 12 songs before 20th of December since the project is now fully financed. Congratulations to the band and pre-orderers for making it happen!

25 Aug 2008: The first Equal Share Offers are out now!

Equal Dreams is proud to present the first two Equal Share offers:

The Fogo Posto is going to release their first album "Sacrificio De La Primavera" in autumn 2008 - and what makes this extra special, the album will be out exclusively on Equal Dreams!

This is how the band describes their upcoming album: "It's a theme album about a mystical journey in an ancient land of Gypsies and Wizards. There's Witch burning and other unpleasant stuff happening, and The Fogo Posto (Gang of Hobos) are spell bound to punish the guilty ones. How the story ends, you will have to find out yourself..." If that does not sound captivating, we don't know what does!

Behind The Fogo Posto's mysterious tales the singer/songwriter Kimmo Härmä and guitarist/composer Juhana Jansson. Working with the band also are Bjarki Kaikumo and Jaakko Vuorenmaa, both versatile and successful musicians. Härmä has previously been a background vocalist for bands such as The 69 Eyes (Paris Kills, Devils, Angels), Sentenced (Funeral Album).

Lucy was Driving plays music that combines powerful melodies and raw energy of rock into a mixture that one sarcastic individual once described as "science-rock for teenagers". The band is no stranger to sarcasm but knows something about science as well: Otso, the lead singer of Lucy was Driving, is filling his free time by working on a PhD-thesis in physics. This creates a strong background for the bands overall attitude: "Think for yourself, open your eyes and see the world we live in." The other three members are Henri (guitar and backing vocals), Janne (bass), and Juho (drums).

Lucy was Driving will release their debut album in the spring 2009. Their Equal Share project is for the first single from the upcoming album.

We wish the best of success to both of the Equal Share pioneers!

01 Aug 2008: We are open for business

After six weeks of invitation only period, we are proud to officially turn the "Open" sign up and roll our sleeves - Equal Dreams is now formally open and running.

August 1 also marks the date for the launch of our crowdfunding feature Equal Share, which will allow fans to participate in artistic projects together with musicians. More news on Equal Share will follow shortly!

Several Finnish media has picked up the story of our launch, check out the stories - and follow-up discussions :) — here:

So, warm welcome to all musicians and music lovers - come and join us in Equal Dreams!

26 Jul 2008: Equal Dreams in media

Just a week before our official launch, Equal Dreams has attracted positive and intrigued attention in Finnish media.

The following short story was published in two online news sites Digitoday and IT-viikko on July 27th: http://www.digitoday.fi/viihde/2008/07/21/uudessa-musiikkipalvelussa-artisti-on-kauppias/200818925/66 (in Finnish)

We have also made friends in Portugal; independent musician Marcos Marado of Merankorii interviewed our CEO Kimmo Kärkkäinen for his blog Mind Booster Noori. Read the whole interview here: http://mindboosternoori.blogspot.com/2008/07/welcome-to-equal-dreams-fair-music.html

16 Jun 2008: Equal Dreams has launched!

The fair music market Equal Dreams has launched its first version on Monday June 16, 2008. In this first phase the service is open by invitation only, with the official launch date set at August 1, 2008.

Equal Dreams offers both artists and their audiences distinctive service features, which differentiate it from any other music site:

  • In Equal Dreams the artists are free to price their own music, and they earn up to 88% of the sales. The ownership of the creative work remains with the artists
  • Automatic Profit Division enables profit and royalty management and distribution to all concerned parties, including copyright organizations
  • Equal Dreams is working together with several established charity organizations. The Equal Aid feature is a tool for charity work through music, with artists choosing causes important to them, and audiences participating with their purchases
With the official launch Equal Dreams will introduce another unique feature, Equal Share, which allows artists and their fans to join forces to make new music happen.


Equal Dreams Ltd | Tekniikantie 21 | FI-02150 | Espoo | Finland |
info@equaldreams.com | Fax +358 10 296 0844 | www.equaldreams.com